How a data breach harms more than just a site’s reputation.
Losing valuable personal information online is just as harmful to the consumer as it is to the source where it was lost. Since any data lost in a security breach can be fatal for a site’s reputation, we’re going to cover data breaches and how far the damage can travel. With this being said, here’s a look at data breaches and how to avoid losing clients.
What Is A Data Breach?
A data breach is when private data is unintentionally (or intentionally) released to an unknown environment. Given the type of information that some sites store for their service, the results can be very severe in regards to the customer. Many states and jurisdictions have created data breach notification laws in which customers and clients must be contacted by the breached service concerning the possibility of their information landing in the wrong hands.
So, given the complications data breaches can bring to the customer, it’s worth noting that they can be downright fatal for a brand’s image. For example, TalkTalk communications was hacked by a group of teens who stole private information from over 4 million subscribers using their service. As a result, TalkTalk had permanent damage to their reputation and their stock price immediately dropped by 12% after the data breach occurred.
How Do I Avoid A Data Breach?
Avoiding a data breach isn’t necessarily difficult if you stay on your toes, but it should be understood that nothing is %100 secure. Such things that should be considered for your site’s security are: